Hello Star Lovelies,
Welcome to a new dimension of business strategy!
“Oh no, my computer has crashed.”
“He hasn’t received any of my texts or emails.”
“We need to reschedule this meeting and it’s been rescheduled more than once already.”
“My train/plane/bus is delayed – again!”
Yes, this is the quintessential Mercury in retrograde period. When I tell people it’s happening, I hear gasps and groans.
BUT, we can actually use Mercury retrograde to our advantage in business. Because, yes, all of the stars, even Mercury, are conspiring for our success.
The planets actually have so much to say to us if we only listen and Mercury is the most loquacious. He darts and dives around the Sun 3 times a year and each time, when it looks like he’s running backward, it’s known as the dreaded Mercury Retrograde.
Poor Mercury! He’s only trying to help and he wants us to know how we can use these periods to boost our businesses.
Business Tips
Here are 8 powerful business tips to not just survive, but thrive during Mercury retrograde:
- Revamping Strategy: Everything is up for (re) in this period – think review, refine, reassess, release. It’s a time to revisit or revamp, so let’s embrace this period as an opportunity to review business strategies and fine-tune goals to emerge stronger as Mercury shifts gears.
- Reigniting Customer Loyalty: Reengage with clients and reach out to former clients or partners who’ve fallen off the radar. Mercury retrograde encourages us to reimagine connections and rediscover opportunities.
- Making Small Decisions: This isn’t the time for major decisions as we’ll regret what we’ve been so firm about during the retrograde period. Mercury is a trickster as he wants us to slow down to ensure we’re building a strong foundation. He clouds judgment, so using this time for research, planning and groundwork is our best bet.
- Unleashing Creativity: In retrograde, Mercury is asking us how we can be more creative. He wants us to drop into our hearts and feel our passion. This doesn’t necessarily mean we need to pick up our paint brushes or musical instruments. It means we get to brainstorm fresh ideas, innovative new offerings and imagine solutions to longstanding challenges.
- Energizing Vision: We get to restore our vision with a fresh new perspective, find deeper meaning to our mission and/or realign with our higher purpose. This is exciting and reigniting if we reach for our patience and allow new ideas to unfold. It’s an unfurling, not a lightning bolt epiphany.
- Being Flexible: Change and change again is Mercury’s cosmic dance, reminding us that pivoting gracefully when unexpected challenges arise makes us shine. By going with the flow, we can define our intent without expectations. As we commit without trying to control the outcome, we actually increase our prosperity flow.
- Clearing Communication Pathways: Knowing misunderstandings are more prevalent, we can lead the way by taking the time to foster communications within our communities, replenish connections and fine-tune collaborations. Laying out step-by-step goals, guidelines or procedures is very Mercury retrograde.
- Getting Intuitive: Mercury wants us to see, know and hear without using our minds. Yup – this is his mission when he stations retrograde. Our challenge, should we choose to accept it, is to spend time in meditation, reflection and introspection. We can get to know ourselves better, more intimately, to become stronger in our convictions, deepen our passions and position our businesses properly within our niche or industry.
All this being said, Mercury retrograde isn’t kind to anything new or big. However, sometimes we have to sign a contract, negotiate or start something new during a retrograde period. My best advice is to double and triple check on both sides. We don’t want someone to think they’re getting something we haven’t offered or vice versa. Taking extra caution, dotting i’s and crossing t’s laboriously, is the way through these retrograde periods.
Also, if we have a launch or promotion that has to happen during a Mercury retrograde period, recognize it’s not going to be the rocket blast we may desire. It’ll be a slower, longer curve, so I always say, plan for a longer lead in and an extra-long tail. Doing an elegant outreach campaign is excellent positioning for the way of the future.
It’s collaboration, collaboration, collaboration that clears our pathways for expanding our influence and making big impact.
Using Mercury retrograde periods to teach us patience for clarity in goals, communication and connection, puts us in the driver’s seat for the future.
Mercury may be a trickster, but he has our best interests at heart.
Mark Your Calendar!
We’re in the midst of another Mercury retrograde period until mid-September, but never fear, another one is only a few months away. 😬
Mercury Retrograde Dates
August 23 – September 15, 2023
December 13 to January 1, 2024
April 1 – 25, 2024
August 4 – 28, 2024
November 25 – December 15, 2024
For Geminis and Virgos, extend these periods a handful of days before and after each date range – no matter which year. In 2023, Capricorns and Taurians need to do this as well. In 2024, the fire signs are impacted the most, so those in Aries, Leo and Sagittarius are going to join the Geminis and Virgos in the extension periods.
Bottom Line
As leaders, it’s our role to harness the energy around us and transform it into positive momentum. Mercury retrograde is our chance to realign, rejuvenate, and revitalize our businesses. Let’s rise above the common narrative and use these cosmic tides to our advantage!
Stay tuned for more insightful updates to use the stars + strategy to clear the pathway to your success. I’m here to empower you with the knowledge and inspiration needed to lead your business to new heights.
Cheers to cosmic growth,
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