July 25, 2023

When Venus enters her retrograde station, it’s the start of a 40-day dose of tough love. She hits you hard in the areas you desire most – success, love and money. She turns your focus inward and shines a great big light into YOU, so you see into every nook and cranny.

With all of your focus on YOU, she wreaks havoc with your ability to attain your desires. Success, love, money seem to leave you.

Damn.

Why does Venus insist on doing this?

She expects you to know exactly what your value is without reflection from the outside world.

Let me say this again, “She expects you to know your value no matter how others respond or DON’T respond.”

What does this look like?

You wrote a great post and no one reads it.
You give a wonderful speech to tepid clapping.
You set up 10 sales calls and 4 are no shows and the other 6 don’t buy.
You go out with a new guy and feel you really connected and he doesn’t call.
You tell a joke and no one gets it.
You send 30 invitations to a fun soiree you’re hosting and most everyone has other plans.

Venus makes you look at yourself. And look at yourself.

And look at yourself without

– relief.

– feedback.

– validation.

Venus wants you to believe deeply and unwaveringly that you’re successful, lovable and valuable.

You are

– successful – even though your efforts are not getting you the expected results.

– lovable – even though friends and family seem to have forgotten how great you are.

– valuable – even though no one is buying from you.

Talk about trusting yourself. Bam. 💥

This is a big deal.

Without any input from others, Venus wants you to know the answers to the following:

Success:

Who is the authentic YOU?
What makes you unique?
How do you show up as your true self in every situation?
Why do you wish to fulfill your soul purpose?
What’s your definition of success?
How does your definition of success satisfy your real desires?

Love:

In what ways do you love to be loved?
Where does love actually rank in your priorities?
How often do you express self-love?
What are your favorite ways of showing love to others?
Why do you desire certain things and not others?
Where is the joy and pleasure in your life?
Who makes you happy?

Money:

Why is money important to you?
Is there reciprocity in your life?
Are you generous with others?
Who supports your financial wellbeing?
How do you value yourself?
In what ways to you attract money?
Do you receive fully and easily?
How can you stand unwavering in your commitment, regardless of what’s happening around you?

Work with Venus in her retrograde station. Once you do, you’ll come out the other side of the retrograde able to ensure your success, love and money. Remember, she’s overing you a dose of tough love.

Venus (Rx) – 5-pointed Star

Venus has the most elegant star cycle that creates a flower.

Occurring in just five parts of the Zodiac, Venus retrogrades traces out a five pointed star – the pentagram or pentacle (the five pointed star inside a circle). This symbol is a potent Venus image.

Within your lifetime, you’ll only see Venus retrograde in 5 of the 12 zodiac signs as she stations retrograde every 18 months for 40 days and will return to same zodiac sign every 8 years.

Venus Retrograde (Rx)

Details: Venus retrograde – July 22^nd – September 3^rd @ Leo 28 – 12°

Venus retrograde pulls all of the outward connections and turns them inward. It’s like having a multi-faceted mirror reflecting only your image for weeks on end.

People constantly want to make sure they’re in lock-step with everyone else. If you’re the same, then it must be right. More sameness is better. You may say may like diversity, yet strive for homogeneity. Let’s take a look:

Since everyone’s applying to a ton of colleges, we should too.
Most kids do a lot of activities, so we need to make sure ours are also fully scheduled.
If they just took a trip to Europe, we plan that (or something better) for our next vacation.
Overall, the time to settle down is X, to get married is Y and to have children is Z.
Home ownership is for everyone – oh and the bigger, the better.

This pursuit of sameness is insane.

People are also constantly comparing themselves to others to make sure they measure up. Because if they have or do something you don’t, then there must be something wrong with you.

“Why do they have it so easy?”
“She’s always out with friends. She has so much more fun than me.”
“Why do sales come so easily to him?”
“Look at their pictures. Their teenagers seem to want to be with them. Why don’t ours?”
“They’re always travelling. They have the best life.”
“We’re in the same business, why do her products sell better than mine?”

On and on and on…if you deem yourself ahead, you bask in your achievements. If you decide you’re behind, you fret, rationalize and judge your position. In relation to what, by the way?

People make life a relentless and depressing competition. With thoughts and conversations returning again and again to your perceptions of other’s lives.

You compare.

You compete.

Only to find yourself wanting.

That’s the key. When you constantly use others as a measuring stick, you come up less than. It’s inevitable when you think about it.

Venus Rx Dose of Tough Love: Dates & Signs

Venus takes her ‘backward spin’ once again after moving forward since the beginning of 2022. Over the last few years, Venus has been retrograde 3 times and she’s asked you:

July 2023 – Leo/fire: To be authentically you – without inference from family, society or cultural conditioning; previous dates July/August 2015 & 2007

December 2021 – Capricorn/earth: To know your value as a leader; December 2013 & 2005

May 2020 – Gemini/air: To have satisfying conversations with loved ones; May 2012 & 2004

October 2018 – Scorpio/water: To love your yourself deeply and wholly; October 2010 & 2002

April 2017 – Aries/fire: To love how you show up in the world; March 2009 & 2001

Do’s & Don’ts with Venus Retrograde

In 2023, from July 22 – September 3^rd, while Venus is retrograde, take the time to review the areas of success, love and money. Venus rules beauty and design too.

Things you do and buy during Venus retrograde may be ones you regret. “What was I thinking?” or “How could I have said that?” or “Why did I think he/she was my perfect mate?” are the questions once Venus stations direct.

Do’s with Venus Rx

Take extra care with anything new regarding success, love, money (and beauty)
Make plans to beautify yourself, your home or office (plans only)
Review your relationships
Assess your finances, including investments, budgets and projections
Declutter and give away that you no longer love or use
Practice self-care
Notice who shows up from your past
Dive deeply into your feelings
Get healing
Journal on reflective questions about what brings you pleasure
Internalize your creative pursuits to evoke more depth and feeling
Begin the writing project you’ve been putting off for so long

Don’ts with Venus Rx

Get married
Start a new long-term relationship
Get a tattoo or cosmetic surgery
Buy expensive items – clothes, jewelry, etc
Launch a new book, offer or product
Make big investments
Buy large ticket items (cars, appliances, homes)
Begin big home improvement projects
Redesign large areas of office or home
Spend frivolously
Come out with a new image or style
Begin a PR campaign

Support Tools:

Regarding success, here’s a list of tips for your business during Venus retrograde period:

It’s the perfect time for client appreciation and customer loyalty programs.
It’s a great time to act like the leader you are and respond to your customers and following by giving them stability, security and solid footing.
It’s a wonderful time for human connection – 1:1 calls, extra TLC and nurturing of your prospects.
It’s amazing for team building or retreats.
It’s perfect for photo or brand shoots (if you know the photographer already).
It’s excellent for those in the health, beauty, fitness industries.
For everyone else, it’s creativity time, so write the book, organize your social content or do outreach and record your sessions for the Podcast.

Also, for the business-minded among you, it’s great for planning, strategy, diving deeply into optimizing and/or solidifying your core business.

Regarding love, rose quartz, rhodochrosite and rhodonite are the best self-love crystals. Each asks you something different. Rose quartz loves you unconditionally, so only asks you to connect with her. Rhodochrosite wants you to remember times when you’ve felt loved and cherished and to wrap yourself in that energy. Rhodonite wants you to heal those aspects of yourself you don’t particularly appreciate or value.
Regarding money, if you haven’t joined our 12-month Star Boost support program, you’ll want to as there many bonuses (yes, a few money ones too!) Our on-demand webinar Become Recession Proof is also included with its 39-page e-book.

I also channeled a message from the Divine Feminine and Masculine. You can check it out here.

As always, wishing you joy,